CREATIVE DIRECTOR : CATHERINE PRYCE
A creative director, movement director and part time photographer, specialising in getting bodies to move and capturing the magic between poses.
“Finding the real beauty when you don’t pose is my goal and passion.”
With a background in advertising creating big ideas for campaigns and shoots, now transitioning more into directing in lifestyle, fitness and fashion. Hugely passionate about working with female empowering brands and making everyone feel body positive. A yoga and voga teacher (voga is a fusion of yoga and voguing) gives me an edge on directing body shapes and awareness on shoots – making people feel powerful, relaxed, fun and the clothes look alive. Finding the real beauty when you don’t pose is my goal and passion.
“As a yoga and voga teacher it gives me an edge on directing body shapes..”